Buddy Brew Coffee wins distribution deal with Southeastern Grocers

Buddy Brew Coffee wins distribution deal with Southeastern Grocers

3 minute read

Ready-to-Drink BOLT Cold Brew to be sold in 110 stores in five states


TAMPA, Fla. — Buddy Brew Coffee has won a distribution agreement with Jacksonville, Fla.,–based Southeastern Grocer Inc. (SEG), one of the largest conventional supermarket companies in the United States. 


Effective immediately, SEG will carry BOLT, Buddy Brew's organic, ready-to-drink, canned cold brew coffee in original and nitro at 110 Winn-Dixie locations in Alabama, Florida, Georgia, Louisiana and Mississippi. BOLT will be featured in the stores’ natural foods set.


“We are thrilled to partner with SEG to distribute BOLT,” said Buddy Brew Coffee Co-founder and President Susan Ward. “We believe BOLT fills a white space in the market for an organic, clean energy drink that is pure, refreshing, and made from the highest quality coffee beans in the world.”


The agreement represents Buddy Brew’s largest geographic footprint to date for its cold brew line, which is currently sold in all 33 Whole Foods Market stores in Florida. The organic energy drink is cold brewed, filtered and canned at Buddy Brew’s Tampa headquarters using a proprietary sterile filtration system. It is made from the same single origin specialty grade coffee served in Buddy Brew’s Tampa-area cafés. BOLT has no sugar, flavorings, chemicals or additives. It is named in honor of Florida’s nickname, “Lightning Capital of the World,” and for the bolt of energy you get when you drink one. It has three times the amount of caffeine in a cup of coffee.


This is the second grocery expansion for Buddy Brew in 2022. The growing coffee company landed a distribution deal for its whole bean coffees at all 159 The Fresh Market stores in 22 states, adding to its distribution in Florida’s Whole Foods stores and select Publix stores.


Buddy Brew’s Mission

Buddy Brew’s “Brew Good, Do Good” mission represents the company’s people-first focus. All coffees are sourced ethically and sustainably through small-lot farmers and women-owned co-ops, paying highly equitable prices so farmers can thrive. The company gives back to multiple environmental and humanitarian causes, including reforestation in East Africa and the support of foster children and victims of human trafficking in Florida. In 2021, the Tampa Chamber named Buddy Brew Coffee Small Business of the year.


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