TAMPA, Fla. (Nov. 11, 2021) — Buddy Brew Coffee’s whole bean coffee packaging has a whole new look, just in time for the brand’s recent grocery expansion into The Fresh Market.
The new design includes elements of Buddy Brew's classic look while introducing upscale finishes to reflect the brand’s meteoric growth. Buddy Brew’s iconic logo and wordmark, as well as its eco-friendly brown kraft paper, remain central to the design.
Luxe finishes include a colorblock motif with a rich semi-matte black ink, and metallic foil printing accents
“Our goal was to maintain the organic feel of Buddy Brew’s grassroots beginnings, while bringing in higher end elements to reflect the successful brand they are today,” said Rob Tiisler, founder and executive creative director of Company Man Studios. “We’ve made every panel of the bag special, giving consumers a 360 degree experience.”
"We love that this new design reflects our commitment to quality, as well as our passion for people,” said Susan Ward, co-founder and president of Buddy Brew Coffee. “We’ve come a long way but our mission is the same — to create the perfect cup of coffee and build community and make the world a better place, one cup at a time. This new look captures how far we’ve come, and the heart and passion that got us here.”
The new packaging makes its debut this month in Buddy Brew’s eight Tampa cafés and its e-commerce shop as well as the shelves of 159 Fresh Market stores in 22 states, thanks to a recent wholesale agreement.
Customers also will find the new bag on the shelves of all Florida Whole Foods stores and select Publix stores.
On Sept. 30, 2021, the Tampa Chamber named Buddy Brew Coffee Small Business of the year at its 41st Annual Small Business of the Year Awards gala.
Read the article in Tampa Bay Business Journal
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