Introducing your all-access pass to Victoria Arduino
On Nov. 30, 2023, Buddy Brew Coffee opened Buddy Brew Academy, Powered by Victoria Arduino, the only VA gallery showroom of its type in the United States. It is located inside Buddy Brew’s flagship cafe at 2020 W. Kennedy Blvd. in Tampa, Florida.
This highly unique collaboration between Buddy Brew Coffee and Simonelli Group in Belforte del Chienti, Marche, Italy, provides a hands-on, immersive experience for those wishing to see, try and buy exceptional Victoria Arduino coffee equipment.
Buddy Brew Academy, Powered by Victoria Arduino, features Victoria Arduino’s 3-group volumetric Black Eagle Maverick; a 2-group volumetric Eagle One; an E1 Prima and an E1 Prima EXP. Also available to try out are the MYG75 and My75 Mythos grinders, and the Atom 65 espresso grinder.
“In this space, people will have the rare opportunity to touch and feel these exquisite espresso machines and see the latest technology and innovation Victoria Arduino has to offer,” said Buddy Brew Coffee Co-founder Dave Ward. “This has been a dream of ours for a long time now, and we are beyond excited to collaborate with our longtime friends at Simonelli in Italy on this unique endeavor.”
Pictured are Buddy Brew co-founders Dave and Susan Ward and Buddy Brew barista and head trainer Josh Thomas (right).
Hands-on coffee education and training
The newly designed space will serve as a tech and learning lab, retail space, showroom and training center for prospective wholesale buyers across the region and the country.
The Academy will provide unparalleled hands-on access to the latest models of Victoria Arduino espresso machines, and serve as the launch point for new Victoria Arduino products.
The space also will serve as a training academy for Buddy Brew’s barista team across eight retail locations; in addition to hosting public brewing and cupping classes.
Buddy Brew x Victoria Arduino
This is the only showroom and demonstration lab of its kind in the Southeastern United States. Executives from Simonelli Group’s Italian headquarters were on hand for the grand opening event.
“We are excited about the opening of Buddy Brew Coffee Academy, Powered by Victoria Arduino,” said Marco Feliziani, CEO of Simonelli Group. “Our collaboration unites the strengths of both companies, leveraging Victoria Arduino's performances and Buddy Brew Coffee's coffee expertise.
“Together, we aim to deliver unparalleled value, pioneering education and an enhanced coffee experience for customers. This partnership marks the beginning of an exciting journey towards coffee education.”
Barista Champ Danny Ricci
Executives from Simonelli Group’s Italian headquarters were on hand for the grand opening event, as well as Italian Barista Champ and World Runner Up Daniele Ricci. Expect more events and special guests in the coming year.
Danny is pictured here with Buddy Brew co-founder Susan Ward.
The Word is Out
Since our November 2023 opening, we have received media coverage in Roast Magazine's Daily Coffee News, International Communicaffe, Tampa Bay Business and Wealth and more.